Aspects of rural nursing and staff retention Essay

Aspects of rural nursing and staff retention - Essay Example While rural is synonymous with poverty in developing countries, it need not be so in the case of developed countries though disadvantages of being rural are universal throughout the world in respect of inaccessibility of health services in rural areas and shortage of rural nurses. Scharff (1998, p 21) says that†Ã¢â‚¬ ¦.being rural means being a long way from anywhere and pretty close to no where†. It is a universal phenomenon that nurses are in short supply regardless of being a developed or a developing country. Nurses are difficult to be retained even in urban areas. As such, nurses and nursing services in rural areas are even more problematic. In the first place, nursing is an occupation of sacrifice in that the nurses have to take care of the patients who must be made to feel at home while they are in the hospital. Nurses are therefore expected to be compassionate and loving their fellow human beings while in distress and this should come from a person naturally who c an be called a prospective nurse. Recruitment of nurses right from their nursing education need to be carefully planned by selecting the right candidates for the profession so that they do not find themselves misfit in the mid-path of their career. Assuming that all the nurses are rightly recruited and only the nurses of right aptitude are serving in the profession, there are still problems in their recruitment and retention attributable to the rurality of the areas of their service and inadequate policies of a country’s Government. And these are the aspects that this research aims to go into with reference to the position obtaining in the U.K. Preliminary search in the literature shows that the there are no dedicated studies available pertaining to the U.K’s rural nursing and retention. The available ones deal with the broad category of rural health aspects wherein the nurses are mentioned along side the General practitioners, Pharmacists and allied

Principles of Advertising(Mini Campaign) Essay Example | Topics and Well Written Essays - 1000 words

Principles of Advertising(Mini Campaign) - Essay Example Having its foundations rooted in sustainable agriculture, which produces exceptional food product quality, the farm-organization is family owned. This history is traceable to humble beginnings, where a family was able to organize its farm into the present entity it is. The presence of an on-farm processing plant, which aids in the freezing and pureeing of produce immediately after hours, aids in enhancing overall freshness, quality and nutritional value. This is best exemplified by the farm’s certification of sustainability, by the Food Alliance. Initial business venturing was on fruits and vegetables that were sustainably grown and subsequently individually quick-frozen. It is these produce that were first marketed under the brand name – Stahlbush Island Farms, in their characteristic Kraft paper packaging. It is this background, which provided for the later entry of canned, organic gourmet purees, under Trademark Farmers. Successful launch of these products provides an avenue of diversification, as later on showcased by the unveiling of pumpkin based pet food supplements. Environmentally conscious, the family-owned business later ventures into biogas production, through construction of a biogas plant. The target market for the farm would be drawn from different sectors, discussing the unveiling of organic foods and farm produce. Of primary importance are local community members of the State, which is primarily an agricultural setting. The audience present would include women group members, representative, and farmers, especially those practicing large-scale farming. In addition would be government agency representatives, who stand for different agencies and institutions concerned with farming, product quality assurance and environmental management. There would also be the likely possibility of academic minds, keen on engaging further on the overall